Djavid Abraham, Lead Systems Designer teaching one of our commercial urban farming classes. 

 

Take our comprehensive class before you launch your urban farming business.

 

Urban farming is exciting and sustainable, but is it also profitable? New entrepreneurs and indoor farmers can get caught up in the excitement without careful planning, leading to unexpected future costs and making it hard to build a successful farm business.

In this detailed and practical one-day class, students learn the commercial aspects of urban farming from the Agritecture Consulting team at our headquarters in Brooklyn. The class culminates with a private tour of Farm.One's newest location in lower Manhattan, where participants get an in-depth look at the inner workings of a pioneering vertical farm.

Whether you're thinking of starting a peri-urban greenhouse, or a vertical farm in the heart of a city, this class gives you the core knowledge and skills needed to plan out and profitably operate an urban farm of your choice.

 

Our next class runs 9am-6pm on September 29th.

 

We host classes monthly and welcome visitors from all over the world. If you are interested in class dates not listed here or a custom class for your team, please contact us.

 

 

CLASS CONTENTS

 
 
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YOUR STRATEGY

  • Wholesale vs retail markets for your produce
  • Understanding true potential market size
  • Crop choice - what will you grow, and why?
  • Locating your farm, and the implications
  • Learning from the industry's mistakes
 
 
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MARKETING & SALES

  • Identifying your target customer
  • How to effectively market across different channels
  • What are the most optimal distribution channels for your farm?
  • Packaging, shipping, and delivery logistics
 
 
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BUILDING YOUR FARM

  • Urban farm case studies from around the world
  • What scale makes sense?
  • Should you build a vertical farm or greenhouse?
  • Designing flexibly from a grower's perspective
  • Designing for biosecurity and hygiene protocols
  • Designing your farm layout for labor optimization
 
 
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MANAGING LABOR

  • Properly segment your labor force
  • Strategies for hiring labor - highly trained vs. low skilled
  • Creating quality and process control
  • How do hiring practices change as you scale your business?

FINANCIAL MODEL &
BUSINESS PLAN

  • Effective financial models for urban farming
  • Understanding revenue, and the true yield of your farm
  • Key capital expenditures
  • Key operating cost components, including labor, rent, and utilities

To take home, all participants will receive a commercial operation financial model, sample grower job description, and other resources for use after the class to help further develop your farm. 


 

PRAISE FOR THE CLASS:

 
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I came into the class with a passion for growing, a dream to built a prosperous urban farm, and absolutely no business knowledge. I left the class with a thorough understanding of what it takes to run a successful urban farm. Five stars. Couldn’t recommend it highly enough.
— Paul S.
The Commercial Urban Farming class perfectly blended professional guidance on topics ranging from strategy, marketing, ‘pitching’, and understanding where and why others failed, to receiving on-site lessons on managerial strategies while among the hydroponic systems.
— Jason T.
Agritecture provided the inspiration and exposure to develop a vision of urban agriculture - and helped me realize my responsibility in making that vision a reality.
— Meshal Shams A.
The Commercial Urban Farming Intensive exceeded all my expectations, and I left inspired to get more involved with urban agriculture...I’d highly recommend this course to anyone who wants to see the potential and possibilities in urban agriculture.
— Melissa B.
With this course, I had the privilege of talking one on one to many industry professionals and gained invaluable insight into everything from greenhouse management to marketing and sales. Walking into this field on your own can at times feel overwhelming and perhaps even intimidating, but by connecting with successful individuals who genuinely wanted to see each student in the class succeed with their visions I felt reenergized and confident stepping forward.
— Bronwyn H.
I am glad I took the course to get some concrete ideas before developing my farm. It seems many of the early failures in Urban Farming didn’t enough time to consider their options and plan. If they had spoken with a group like Agritecture, then hey might still be in business.
— AMIT P.