9 to 11 June 2026. RAI Amsterdam.
Visit us anytime at booth #05.557A.
GreenTech Amsterdam is the one show on the calendar where the whole horticulture-technology ecosystem actually shows up in the same room. Growers, breeders, suppliers, technologists, investors, retailers, policymakers. 500+exhibitors from 4o+ countries. 80+ knowledge sessions. 200+ speakers. One floor. Three days.
This year's theme is PURE. Transparency, consistency, trust, and the push toward chemical-free cultivation. Two new Theme Worlds debut: Tech World (AI, robotics, data) and Green World (crops and sustainable growing methods, including fossil-free cultivation and algae-based production).
We recently interviewed Kim Schotborgh of GreenTech Amsterdam who said:
“Ongoing volatility in energy markets and the sector's push towards decarbonization will certainly generate discussion, followed closely by the increasing need for solutions to water minimization and labour shortages in the industry. This is further compounded by the overall unstable geopolitical landscape, which is driving countries to enhance their food security." The full Q&A with Kim on what's new for 2026 is coming soon.
What follows is the Agritecture guide. Six picks per day. Sessions worth your time, conversations worth seeking out, and where to find us.
The Agritecture team is on the floor all three days. Henry, Djavid, David, Alberto, Niko, Victoria, and Wynona. 350+ projects in 45+ countries. $1Bn+ in CEA capital advised. We partner with GreenTech every year for one reason: this is where the knowledge, conversations, and deals in global CEA grow.
Booth #05.557A sits in Hall 5, right next to the new Tech World pavilion.
At the booth you can:
Show floor: 10:00 to 18:00. VIP from 09:00.
1. The Opening Ceremony of GreenTech 2026, 08:30 to 10:00. Vision Stage. Invitation only. A live performance, industry recognition, and a vision keynote for what PURE means in practice. Speakers include Mariska Dreschler (Director Horticulture, GreenTech Global), Silvio Erkens (Minister for Food Security, Fisheries and Horticulture), moderated by Job Knook. This is also where the Innovation Awards 2026 winners are revealed live: Concept, Innovation, and the new Impact category. Nine nominees, three winners, announced on stage. We're recording follow-up GreenTech + Agritecture Podcast interviews with several Opening Ceremony speakers (and ideally a few award winners) at our booth right after.
2. GreenTech + Agritecture Podcast, morning block, 10:00 to 12:00. Live on the show floor at Booth #05.557A. Henry hosts. Surprise guests.
3. Shaping New Vegetable Markets: From genetics to market value through co-creation in Emerging Markets, 13:45 to 14:30. Vision Stage. Henry moderating. A Rijk Zwaan session using Southeast Asia (Vietnam as the case) to show how new vegetable markets actually get built. Three pathways: new crops, differentiated segments, upgraded categories. Genetics alone does not move markets. Co-creation across the value chain does. Four Rijk Zwaan speakers, each from a different point in the chain: Friso Klok (Global Chain Manager South & East Asia), Damion Schwarzkachel (Global Client Manager Horticultural Projects), Hung Ta (Production Development Specialist, Vietnam), and Tam Nguyen (Indoor Crop Production Consultant, 17 years, 300+ growers, ~150 ha of cucumber and melon). The demand-side conversation horticulture rarely gets right.
4. Meet Germán Fernández (@germanagrolife), our Spanish-language partner, on the floor all day. Germán is one of Spain's most influential horticulture voices: 30.8K followers, an Almería-based grower, producer of @agrolifepodcast, and our partner for reaching the Spanish-speaking CEA market. Almería is the densest greenhouse cluster in the world and the gateway to Spain, LATAM, and beyond. Come find Germán at Booth #05.557A and meet our Spanish-speaking team, including Alberto López (LATAM Lead).
5. API-Led Integration as the Foundation for the Agentic Enterprise, 15:30 to 16:15. Data & Tech Stage (Tech World). Henry moderating. Joost Damen, Integration & Automation expert at Dots & Arrows (Spire Group), argues that the agentic enterprise does not start with AI. It starts with the boring stuff: API-led integration, governance, scalable architecture. Without that backbone, intelligent agents cannot collaborate safely across systems. With it, every horticulture operation gets a real path to autonomy. Stay seated: the Robot Challenge awards ceremony runs in the same room from 16:15 to 17:00, with judges crowning the most innovative robot on the floor. Then walk the theory into production: visit the Siemens booth (Stand 05.355) to see Groloop, the AI-powered vertical farming operations platform from Infinite Acres (80 Acres Farms' tech arm) that Siemens is now deploying inside its industrial automation stack.
6. While you're in Hall 5: Tech World plus a few neighbors worth a stop. The new Tech World pavilion (AI, robotics, data) is right next to our booth, so this one is easy. Two stops we recommend: TTA-ISO (Stand 05.237), the Dutch horticulture robotics manufacturer that has quietly scaled to 250+ people across the Netherlands, North America, South America, Australia, and the UAE. Their automation work is the most credible alternative to over-promised AI in this space. And Priva (Stands 01.327 / 01.335) in Hall 1, our long-time partner and still the global leader in climate control and process automation for CEA, institutional buildings, and indoor farming.
Show floor: 10:00 to 18:00. The longest day. Bring water.
1. Innovation Awards Winners Showcase, 10:00 to 11:00. The three winners announced at Tuesday's Opening Ceremony (Concept, Innovation, and the new Impact category) take the stage to present what they're building. Selected from 9 nominees out of 37 submissions, judged by a heavyweight jury chaired by Egon Janssen (TNO) and including Rick van de Zedde (WUR), Tijl Hoefnagels (Rubio), and Karin van der Eijk (VDE Plant). The 2026 thesis from the jury: the industry has plenty of data and not enough actionable insight, and the next gains come from better system integration. After the session, walk the floor and find the winners at their stands. That's where the real conversation is.
2. Environmental Impact: Opportunities Through Life Cycle Assessment, 10:15 to 11:00. Vision Stage. Henry moderating. How and why (Dutch) greenhouse horticulture is using life cycle assessment to calculate environmental impact, how growers are affected, and where the opportunities to reduce impact actually lie. LCA is finally moving from compliance language to a real procurement filter. The conversation is shifting from "what to measure" to "what to do about it." Two speakers from opposite ends of the loop: Alexander van Tuyll (Researcher in Circular Greenhouse Horticulture, Wageningen University & Research, PhD focus on nutrients, CO₂, and renewable growing media: the research view), and Ot Messemaker (Head of Business Finance, Skytree, structures the subsidies and financial incentives that make on-site Direct Air Capture viable, €100M+ in subsidy applications, 150+ hectares of greenhouse DAC deployments: the economics view).
3. GreenTech + Agritecture Podcast, morning block, 11:00 to 13:00. Live on the show floor at Booth #05.557A. Victoria and Niko host back-to-back hours.
4. Precision sensing meets autonomous control: A full suite approach for AI-driven greenhouse operations, 13:00 to 13:45. Data & Tech Stage (Tech World). Henry moderating. Two technologies, one closed loop. Gremon Systems (slab-scale sensors capturing real-time substrate and plant data with weight-based precision) and Blue Radix (Crop Controller AI that translates that data into autonomous setpoint decisions) now work as a single irrigation system. The reported outcome: less water, less energy, better crop quality, and meaningfully less daily workload for growers. Two speakers: János Lóczi (Co-Founder and President, Gremon Systems, commercial grower turned sensor entrepreneur) and Rudolf de Vetten (Chief Product Officer and co-founder, Blue Radix, owns product strategy and data science for one of the most-deployed AI climate platforms in Dutch horticulture). Where the AI promise meets the greenhouse floor.
5. Plant feedback for lighting control, 15:30 to 16:15. Data & Tech Stage (Tech World). Henry moderating. Frontier topic. Lighting strategy is finally catching up to what the plants actually want.
6. Project Joyride & Kipster (NL Summit), 17:15 to 18:00. In Dutch. Erik Pekkeriet (WUR) and Ruud Zanders (Kipster). Two of the more interesting operators in Dutch ag. If you read Dutch or can follow it, end your day here, then walk straight into the GreenTech Party at 18:00.
Show floor: 10:00 to 16:00. Note the earlier close. Plan accordingly.
1. CEA Design Workshop (Upgrade your ticket), 09:00 to 11:00. Insight Stage (Innovation & Insight). Led by David Ceaser, Victoria, and Henry. Hands-on workshop. Use Agritecture Designer to plan a CEA farm with our team in the room. Bookable as a GreenTech ticket upgrade. Join us for this dynamic farm business and tech planning workshop!
2. Robotics and AI Pavilion, morning walkthrough. If you do one focused floor walk on Thursday, make it this one.
3. Future-Proof CO₂ Supply for Sustainable Greenhouse Horticulture, 12:00 to 12:45. Vision Stage. Henry moderating. The most underrated infrastructure question in greenhouse economics. Dutch CO₂ supply is under pressure from the energy transition and the growing focus on CCS. The session explores the role of CO₂ storage, available options, and where further development is feasible. Three views on the same problem: Peter van Hooft (VP of Project Development, Skytree, leads Direct Air Capture projects across EMEA for indoor farming and greenhouses: the on-site capture path), Janneke Grit (Scientist Greenhouse Crop Physiology, Wageningen University & Research, focused on the safe application of new CO₂ sources: the crop-science path), and Nicola Donato (Business Development Manager, Green Gas & Liquids, CO₂ capture, utilization, and emission control: the recovered-and-reused path).
4. GreenTech + Agritecture Podcast, closing block, 13:00 to 15:00. Live on the show floor at Booth #05.557A. Day-three reflections from operators and innovators.
5. Innovation Zone walkthrough. With the Awards announced Wednesday, Thursday is the day to actually talk to the winning teams at their stands.
6. Last call at Booth #05.557A, 15:00 to 16:00. Final window to lock in a follow-up conversation before the show closes. We're flying out Saturday and stay reachable through Friday.
Thirteen markets. One question each. The kind of question that signals you've actually worked there, not read about it.
USA
What comes next for this fragmented huge market facing tariff challenges and still suffering from the hangover of novel CEA’s financial collapse and tariff challenges?
Canada
Will Canada have a new CEA renaissance? How, why and where?
Mexico
How does your strategy survive the post-2025 Tomato Suspension Agreement collapse and the resulting US anti-dumping duty on Mexican tomato exports?
South America
Where will the new low-cost labor, and favorable weather mid-tech CEA clusters of the future be?
UK
Will the UK find its way to its desire to be independent or keep sending mixed messages to growers local and abroad?
Netherlands
What is the next big innovation in CEA that will be exported globally?
Almería
What's your retrofit value-prop for the mar de plástico when 70%+ of structures are still raspa y amagado and grower margin is dictated by western european retailer contracts?
Northern Europe (VF)
Post-Infarm and post-Nordic Harvest challenges, what's your defensible unit-economics story when wholesale energy prices swing dramatically?
North Africa
How does your system pencil as aquifers drop further and Moroccan tomato export demand keeps pulling north?
Sub-Saharan Africa
Will CEA exist here for local consumption or mainly for export in a rising middle-class context?
GCC
Mega projects still moving forward across the region but the war has made everything more volatile than ever before. Are you ready for the food security demand boom that comes once this war hopefully ends?
SEA
What's the plan now that Singapore has revised is 30 by 30 plan? Still a hot market or time to give it a break?
Australia
How does your model handle grid-tied solar and high daytime water consumption? What do you think about the new vertical farming players popping up?
Three days. One booth. The full Agritecture team. We're here to talk projects, models, software, and the next phase of climate-smart agriculture.
Book a meeting at the booth: Niko@agritecture.com
See you at Booth #05.557A. Enjoy the show!