Atlanta meal kit service puts Southern farmers & food first
PeachDish, a national meal kit service based in Atlanta, exists to enrich and nourish people's lives through good food experiences. We have high standards: to be recognized as the industry leader in quality, creativity and customer service, and to be valued as a builder of transparent, innovative, and wholesome food systems. We strive daily to bring the best, sustainably-grown food to an audience that cares.
In 2013, 30-year-old Hadi Irvani, an Atlanta native and graduate of the University of Virginia, loved hosting dinner parties. His parties were a bit unusual - when guests arrived, they were offered something to drink and an apron. To eat, they had to cook. Hadi usually presented an idea for a recipe, and everyone figured the meal out together. When it came time to eat, Hadi showed people where to go, seating strangers next to each other, and letting conversation and chemistry happen.
Today, it’s rare for people to make time to cook together, to eat together, and to get to know a stranger. Hadi's dinner guests—many who were novices in the kitchen—raved about the experience. They’d taken ownership of the dinner and realized they could create meals at home. Hadi realized something too: he could package his dinner party and deliver it to guests across the nation.
His first shipment in summer 2013 was to ten customers. Ingredients came from the grocery store and deliveries didn't include recipes. He named the company PeachDish as a nod to the sweet seasonal fruit of Georgia soil.
It takes time to get all the ingredients of a business right, and he asked customers for honest feedback. The company grew organically, but Hadi didn’t begin to value the merits of organic food until June 2014, when he sat next to Judith Winfrey at an Atlanta dinner party honoring Chef Alice Waters. Judith, an organic farmer with deep agricultural roots, asked Hadi why he wasn’t getting ingredients from local farmers. A year later, they were sitting at the PeachDish corporate headquarters, and Judith was President of PeachDish.
Today, a farmer can drop off produce at the PeachDish warehouse Monday morning and it’s packed to go out that afternoon. When you have better ingredients, you cook better, eat better and live better. Understanding your food, from seed to table, is the best way to integrate nutrition and wellness throughout your life. We’re proud to source our ingredients from farmers and artisans like Love is Love Farm, Rise ‘N Shine, Brasstown Beef, AtlantaFresh, Beautiful Briny Sea and so many more. Our initial sourcing standard is to work with businesses holding a mission to make a positive social impact.
Our recipes are a reflection of the foods grown in and around Georgia, and the people who call this area home. Showcasing the many cultures that make up the South is a delicious honor and privilege as we build our menu. Local chefs like Cynthia Graubart, Stella Dillard, Seth Freedman, Asha Gomez, Steven Satterfield and more create recipes for home cooks to enjoy balanced, wholesome dinners. We strive to offer Southern dishes that are full of flavor, use locally-grown ingredients in-season, meet the needs of diverse eaters, and are a delight to cook.
Interested in learning more about how innovative companies like PeachDish are bringing healthy, locally-grown ingredients right to consumers' kitchens? Then come hear PeachDish President and local farmer Judith Winfrey discuss the future of Smart Retail with her fellow panelists at AgLanta 2018. The 2-day conference will bring together a diverse group of experts to explore the ways smart urban agriculture can make cities more efficient, resilient and sustainable.