Take our comprehensive class before you launch your urban farming business.
Urban farming is exciting and sustainable, but is it also profitable? New entrepreneurs and indoor farmers can get caught up in the excitement without careful planning, leading to unexpected future costs and making it hard to build a successful farm business.
In this detailed and practical one-day class, participants learn the commercial aspects of urban farming from the Agritecture Consulting team at our headquarters in Brooklyn. The class culminates with a private tour of Farm.One's newest location in lower Manhattan, where participants get an in-depth look at the inner workings of a pioneering vertical farm.
Whether you're thinking of starting a peri-urban greenhouse, a vertical farm in the heart of a city, or just looking to get a detailed understanding of commercial urban farming fundamentals, this class will give you the core knowledge and skills needed to plan out and profitably operate an urban farming business of your choice.
2019 Class Dates: 8/3
Wholesale vs retail markets for your produce
Understanding true potential market size
Crop choice - what will you grow, and why?
Locating your farm, and the implications
Learning from the industry's mistakes
MARKETING & SALES
Identifying your target customer
How to effectively market across different channels
What are the most optimal distribution channels for your farm?
Packaging, shipping, and delivery logistics
BUILDING YOUR FARM
Urban farm case studies from around the world
What scale makes sense?
Should you build a vertical farm or greenhouse?
Designing flexibly from a grower's perspective
Designing for biosecurity and hygiene protocols
Designing your farm layout for labor optimization
Properly segment your labor force
Strategies for hiring labor - highly trained vs. low skilled
Creating quality and process control
How do hiring practices change as you scale your business?
FINANCIAL MODEL &
Effective financial models for urban farming
Understanding revenue, and the true yield of your farm
Key capital expenditures
Key operating cost components, including labor, rent, and utilities